Social Media Management

Social Media Management Firm

You may be asking yourself, “What can a social media marketing company do for me?” The biggest benefit our social media marketing agency can provide you with is more time and a higher ROI at a minimal cost.

The key to creating a successful social media management campaign (or any social marketing campaign for that matter!) is the ability to lower your CPA (cost per acquisition) and maximize your ROI (return on investment). The reason we help so many businesses with their social media marketing is because social media provides them the avenue to do just this.

Social media platforms like Facebook and Instagram for example offer a world of targeting options. You can target Facebook users by demographics, interests and behaviors and you can also upload your own list of customers or email subscribers to either retarget them or find new customers that look like them in a lookalike audience.

Why do you need a social media management company?

Your customers are on social media.

There are almost 4 billion people on social media, and that number continues to grow every year. This means that regardless of what industry your company is in, your customers are using social media on a daily basis. It is important that you keep them engaged and connected to your brand so that you’re always their first option. Why not put your brand in front of where they’re already scrolling?

People are talking about your products & services on social media.

And you need to listen! Your customers are talking on social media and you want to engage, be a part of the conversation and respond. Whether your page is receiving direct comments and messages, or there is a general conversation being had around the products and services you provide, you want to be on top of it. Our social media management services focus on highlighting the positive aspects of what your company has to offer, responding quickly and effectively to any direct messages you receive (both positive or otherwise) and sparking conversation where relevant to better increase your engagement! The more touchpoints you can create with someone online, the more likely you are to foster brand recognition and convert them into a customer later on.

There are people searching for your business.

Similarly, if your company is offering a beneficial product or service, then there are people searching for it. Make sure you have a presence online to meet them in their search! We mentioned above that our search engine marketing services help you appear first in the search results on search engines like Google. Well, social media platforms like Instagram are starting to have their own SEO processes as well! For example, you can now optimize your Instagram account so that it appears for search terms that are relevant to your business (and we’re not just talking about hashtags or location tags, we’re talking about regular search queries in the search bar!). Additionally, if someone does click to your website from a search query on Google or Instagram or anywhere else, social media can be used to retarget that traffic and get them back to your website again and again until they convert. Overall, our social media management service will help your business to utilize social media effectively and generate new leads and sales.

You want to stand out from the competition on social media.

77.6% of small businesses have said that they social media to promote their businesses. Chances are if you are not using social media to effectively reach and convert your target audience, your competition is. The problem is that most business owners and startups do not have time to manage all of their social media channels. Or, if they do, they don’t always know the best strategies to utilize to come out ahead of their competition. You don’t want to just “be on social media” for the sake of being on it. You want to implement a strategy that’s specific to your business! That’s where we come in. Our expert marketing team has the know how to do all the heavy lifting for you and propel you ahead of your competition.Challenge

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Understand Your Business, Target Audience & Competition

While the action of posting social content is straightforward for most, it’s more important to consider what you post. We first like to take a step back and complete an initial audit of your existing online presence, your business as a whole, your competitors and your target audience.

We don’t create content for our clients without first doing our due diligence in research. We learn everything we can about your business, your competitors and your target market.

Even though we are well-versed in executing digital marketing services for industries of all kinds, we still take the time to understand your specific business.

What sets you apart from competitors in your industry? What are your USPs (unique selling points)? Why should your customers choose your business?

These are the types of questions we really dig in to answer with you.

We’ll help you develop a marketing plan and find the right audience. Outside of the basics such as their age, location etc., what really drives your target audience to take action?

What goals motivate them and what pain points are they trying to solve? What do their behavior patterns look like online?

We’ll look at what your competitors are doing on social media to see if there’s anything they’re doing that resonates well with your shared target audience.

Understanding what motivates your potential customers to purchase your product or service will help us in determining what to publish on your social media platforms.

The more we know about your business, your competitors and your potential customers, the better equipped we’ll be to handle your social platforms overall.